The Ordinary: Affordable Skincare or Wizardry in a Bottle?
- Subha Punj
- Mar 11
- 4 min read
If you’ve ever ventured into the world of skincare, you’ve probably stumbled upon The Ordinary—aka the brand that makes dermatologists nod approvingly while confusing the rest of us with names that sound like high school chemistry class. But behind those intimidating labels are powerful, science-backed ingredients that actually work (and won’t cost your entire paycheck).
Today, we’re breaking down The Ordinary’s top-selling products, how they work, and why you might want to clear some space on your bathroom shelf. And yes, everything here is backed by UK-based medical research, because we don’t mess around with your face.

1. Niacinamide 10% + Zinc 1% – The Breakout Bouncer
Key Ingredients & How They Work:
Niacinamide (Vitamin B3, 10%): Reduces redness, minimizes pores, and evens out skin tone. Studies show that niacinamide can significantly improve acne and hyperpigmentation (British Journal of Dermatology, 2017).
Zinc PCA (1%): Helps control sebum production and has anti-inflammatory properties, making it a great tag team partner for niacinamide.
Who Should Use It?
If your skin swings between “oil slick” and “volcanic eruption,” this one’s for you. It helps with acne, redness, and the dreaded shiny T-zone without drying your skin out.
Efficacy:
A 2016 study published in the Journal of Clinical and Aesthetic Dermatology found that niacinamide is as effective as prescription-strength clindamycin in treating acne—but without the risk of antibiotic resistance. So, basically, it’s the real MVP.
2. Hyaluronic Acid 2% + B5 – The Thirst Quencher
Key Ingredients & How They Work:
Hyaluronic Acid (HA, 2%): A hydration powerhouse that holds up to 1,000 times its weight in water, plumping your skin like a juicy grape instead of a sad raisin.
Vitamin B5: Boosts hydration while soothing and repairing the skin barrier.
Who Should Use It?
Literally everyone. Dry skin? You need it. Oily skin? Hydration helps balance oil production. Sensitive skin? It’s gentle and soothing. Basically, if you have skin, it’s a yes.
Efficacy:
A study in the International Journal of Cosmetic Science found that topical hyaluronic acid significantly improves skin hydration and elasticity within eight weeks. So, patience, grasshopper—it works.
3. AHA 30% + BHA 2% Peeling Solution – The Red Mask That Works Wonders
Key Ingredients & How They Work:
Alpha Hydroxy Acids (AHA, 30%): Exfoliates the surface of the skin, brightening dull complexions and improving texture.
Beta Hydroxy Acid (BHA, 2%): Gets deep into pores, dissolving excess oil and preventing breakouts.
Who Should Use It?
Anyone looking to banish dullness, unclog pores, and scare their roommates while wearing this blood-red mask. But if you have sensitive skin, proceed with caution—this stuff is powerful.
Efficacy:
Research from Clinical, Cosmetic and Investigational Dermatology confirms that AHAs and BHAs significantly improve skin texture, clarity, and acne over time. But don’t overdo it—twice a week is plenty unless you want to look like a lobster.
4. Buffet – The All-in-One Anti-Aging Cocktail
Key Ingredients & How They Work:
Peptides: Help boost collagen production, reduce wrinkles, and improve elasticity.
Hyaluronic Acid: Hydrates and plumps the skin.
Amino Acids: Essential building blocks for healthy, resilient skin.
Who Should Use It?
Anyone who wants to delay the “when did I start looking tired all the time?” moment. It’s like a multivitamin for your skin, tackling fine lines, dullness, and dehydration all at once.
Efficacy:
A study in the Journal of Cosmetic Dermatology found that peptide-based skincare can improve wrinkle depth and skin elasticity in as little as 12 weeks. So, patience is key, but it pays off.
FAQ: Everything You’ve Ever Wondered About The Ordinary
Why is The Ordinary so cheap?The Ordinary skips the fancy packaging, celebrity endorsements, and overpriced marketing fluff. Instead, they focus on high-quality, science-backed ingredients at fair prices. Basically, you’re paying for the product, not the hype.
Why is The Ordinary so popular?A few reasons: it’s affordable, effective, and no-nonsense. Skincare lovers appreciate the transparency of ingredients and formulations—plus, social media loves a good before-and-after glow-up!
Do any celebrities use The Ordinary?Yep! Kim Kardashian has raved about their retinol, and Hailey Bieber has mentioned using The Ordinary’s products in her routine. If it’s good enough for A-listers, it’s worth a try, right?
Is it good to use The Ordinary?Absolutely—if you choose the right products for your skin type. With so many active ingredients, it’s important to research what works for you (or risk playing skincare roulette).
Final Thoughts: Are The Ordinary’s Products Worth the Hype?
Short answer: Yes. Long answer: Also yes, because these products use research-backed ingredients, cost less than your morning coffee habit, and actually deliver results. Whether you’re tackling breakouts, dehydration, or fine lines, The Ordinary has something for you—without the fancy packaging or ridiculous markups.
So, if you’re ready to upgrade your skincare routine (and still afford rent), it might be time to stock up. Just make sure to patch test first—because no one likes a skincare experiment gone wrong.
What’s your favorite The Ordinary product? Let’s chat in the comments!




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